Maxwell’s Blog

Coffee curation and the pursuit of flavour

Service

March 04, 2012

We spend a great deal of our time assessing how we can best serve our prospective customers. I have a lot I want to say on the topic because it becomes multifaceted very quickly with many things affecting the end result, much like a cup of coffee I guess… So as a starting point for coming posts I am going to attempt to define service in direct relation to our business. Customer service is about understanding, communication and problem solving.  As the server, your job is to communicate to the customer about the high quality product you have on offer...

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How do you describe our shop?

February 21, 2012

  This is where most of the challenges start. If you open a shop that fits into a defined existing genre/type then you and the customer are on a level playing field. They have an expectation of what you will offer and you should have a clear idea of what to provide them with and how to do so. But what happens when you present people with a shop that can be seen as familiar but in reality is completely different? I think that as a business you are responsible for communicating and explaining the differences. You have to manage...

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